Technical Talks

Nathan Sooter
Nathan Sooter
Owner & Data Consultant | Fairway Data

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Go-To-Market Data Enrichment: Practical Strategies to Drive Business Value

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ABOUT THE TALK
  • Analytics & BI

Let's be frank: data teams see Salesforce as messy chaos, while sales teams view data teams as slow-moving black boxes. This misalignment creates frustration and missed revenue opportunities. What if data teams could transform from pipeline builders into strategic revenue partners? This session shows how streamlined data engineering revolutionizes sales teams' trust in data. Using examples like LLM-powered CRM cleanup, learn how targeted improvements in data processing elevate a data team's reputation. Discover strategies to make your data work more visible, valuable, and aligned with GTM objectives, bridging technical excellence and business impact. Transform the data-sales relationship from adversarial to advantageous, driving revenue growth through collaborative data solutions.

Nathan Sooter

Owner & Data Consultant

Nathan Sooter

Fairway Data

Nate is an analytics professional with nearly 15 years of experience working with and within GTM and RevOps teams. His career tl;dr: "Counting things is hard." He currently leads RevOps Analytics at 1Password. Previously, he spent seven years at Smartsheet in various data roles, including founding its Analytics Engineering team. When not living in a spreadsheet, Nate spends his time with his wife, two kids, two cats, and—as of March—an extremely cute cocker spaniel puppy.

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