Technical Talks

Josh Curl
Josh Curl
Co-Founder & CTO | Hightouch

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Breaking Silos Without Breaking the Team: The Art of Embedded Data Partnerships

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ABOUT THE TALK
  • AI & Data Culture

Embedding Data Teams in Business Units: The Key to Successful AI Implementation | AI project failures often stem from disconnects between data teams and business units. While building AI Decisioning, Josh discovered that successful AI requires embedding data professionals within teams like marketing—not by dismantling data organizations, but through strategic partnerships where data experts integrate into business workflows while maintaining central connections. This embedding creates a virtuous cycle: data teams gain valuable domain knowledge, marketers improve data literacy, and together they implement AI solutions that address real business challenges. Josh will share how this organizational approach transforms companies from viewing data teams as service providers to embracing them as strategic partners, accelerating the journey from analytics to actionable insights and measurable ROI in AI initiatives.

Josh Curl

Co-Founder & CTO

Josh Curl

Hightouch

Josh Curl is Hightouch's Co-Founder and Chief Technical Officer. Josh was an early engineer at Segment who helped develop the Personas product to transition Segment into the Customer Data Platform (CDP) space. He co-founded Hightouch to solve enterprise customer data challenges he observed by better leveraging their existing investments in cloud data warehouses, creating the Composable CDP. When Josh isn't building new technologies, he likes tennis, science fiction books, and learning about the latest techniques in reinforcement learning.

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