Predictive modeling and its variants are at the core of an increasing number of technical advances that touch us in every aspect of our life. Today, nobody doubts the ability of machines to learn from historical data and predict with far higher accuracy than any human. But real world applications of machine learning are often a far cry from the well understood academic assurances of how these algorithms should behave.
In this talk I will share some practical lessons when models had a surprising secret life and did something very different from what I thought I had asked them to do. As the creators of machine learning solutions it is our responsibility to pay attention to the often subtle symptoms and to let our human intuition be the gate keeper deciding when our models are ready to be released 'into the wild'.
Claudia Perlich serves as Chief Scientist at m6d and in this role designs, develops, analyzes and optimizes the machine learning that drives digital advertising to prospective customers of brands.An active industry speaker and frequent contributor to industry publications, Claudia enjoys serving as a guide in world of data, and was recently named winner of the Advertising Research Foundation’s (ARF) Grand Innovation Award and was selected as member of the Crain’s NY annual 40 Under 40 list.