Catherine will share with us her experiences from inside a major political party on how data is transforming politics. Regardless of your political affiliation, it has become obvious that internet technology, data mining, and content & campaign ad targeting are literally changing the outcomes of elections. Hear about the various ways data analysis is adding meaningful signals to the political process, and what the future holds in store for harnessing better data tools to help make the political process more transparent.
Catherine Tarsney is the Analytics Director at the Democratic National Committee. In this role, she leads a team of analysts and data scientists who maintain the core data of the Democratic party and provide analytics resources to help Democrats around the country leverage data-driven decision making to win elections from school board to the presidency.
Prior to the DNC, she worked at the consulting firm 270 Strategies, working at the intersection of analytics and political organizing to help campaigns, non-profits, and companies develop data-driven strategies to identify, engage, and empower their supporters. During the 2016 presidential primaries, Catherine worked with the Hillary Clinton campaign to support strategic planning, training program development, voter targeting, and program measurement in Iowa and other early primary states. She then served as the Data Director for the Kansas caucus before joining the campaign's Voter Targeting & Analytics Team for the general election. In that role, Catherine managed voter targeting for the national organizing program – determining the campaign's prioritization of potential volunteers and voters for phone calls, canvassing, and text messages – and helped coordinate the campaign's approach to data-driven targeting across volunteer and paid voter outreach programs.
Catherine's political campaign experience also includes work for Wendy Davis’ 2014 gubernatorial campaign in Texas and President Obama's 2012 reelection. Catherine graduated with honors in public policy from the University of Chicago, where she studied the role of education in promoting civic engagement.