We work with hundreds of companies who are building tools to help them get value of their data. The most important predictor of their success is rarely the technology they choose to use, but the way they choose to use it.

Consistently, successful companies focus on helping people rapidly answer questions that constantly evolve, while companies that fail tend to focus on data over people, technology over business needs, and the current world over where the world might be.

I'll survey how we've seen leading data companies apply this approach to different technologies companies - and why other companies have tried to use the same technologies and failed.